Are you looking for a way to make money every day? Over and over again?
Want to sell something, but don’t want to have to deal with inventory, shipping or everything else that goes along with selling products?
Then you should think about selling digital products. A digital products is a non-physical item like a printable planner, ebook, graphic template or online course that once purchased is delivered through a digital download.
Selling digital products is a no-muss, no-fuss way to make money online. A LOT of money.
Just ask Sarah Titus who built a $30 million empire selling printables and digital products with Shopify!
The e-learning market alone is expected to reach $848 billion by 2030. Shouldn’t you get a tiny piece of that pie?
And, best of all, it is an amazing way to make passive income, which means you do a little work up-front, and then you don’t have to do much while the money keeps rolling in.
You create something one time and sell it over and over to customers around the world.
Pretty much anyone can start this small business, especially if you have some knowledge or experience to share (which everyone does!)
The best part about selling digital products is how easy it is to get started. You don’t need a big budget or a warehouse.
You just need an idea and the tools to create it. Or even better, someone you can pay to create it.
And, you can get profit margins around 90% after fees because recurring costs stay minimal.
Here’s a breakdown on the best digital products to sell!
What Are Digital Products?
Digital products are goods that exist only in digital format. You can download them, access them through email, or view them on gated platforms.
Common types include ebooks, online courses, videos, music files, and digital art. You’ll also find software programs, mobile apps, and website themes in this category.
Printable digital products let your customers download designs and print them at home for personal use.
The best thing about selling digital products is that they have high profit margins with minimal overhead costs.
Templates and tools make up another major category. You can sell resume templates, graphic design files, or filters for programs like Photoshop.
Digital memberships and subscription content have grown popular too. Your customers pay for ongoing access to exclusive materials, community forums, or premium libraries of content.
The process of selling digital products can be automated. Orders deliver instantly through apps or gated platforms without your direct involvement. You can easily set up a Shopify store to sell them through as well.
You create the product once and sell it to unlimited customers.
Digital goods give you flexibility in pricing and delivery. You can offer free products to build your email list, paid one-time purchases, or monthly subscriptions.
Related reading:
- How to Make an Extra $1,000 a Month
- Mini Business Ideas
- Easy Online Jobs to Make Money From Home
- 15 Businesses that Run Themselves
Easy Digital Products To Sell Online
Digital products offer flexibility and profit potential because you create them once and sell them repeatedly.
Whether you want to earn extra income with a side hustle or build a full business, digital products give you flexibility and freedom with your own home business.
How to Quickly Start a Site for Selling Digital Products:
If you want to start your own online business selling printables sign up for a Shopify account. It is an easy set-up! Start this free trial.
1. Online Courses and Video Lessons
Online courses let you teach your skills at scale. Video courses are especially popular because students learn by watching and following along.
You can create courses on almost any topic where you have expertise. Business skills, creative hobbies, fitness routines, and technical tutorials all sell well. Break your course into short video lessons that students complete at their own pace.
Keep your video lessons focused and actionable. Each lesson should teach one specific skill or concept. Add worksheets, checklists, or practice exercises to increase the value.
You don’t need expensive equipment to start. A smartphone camera and basic editing software work fine for your first courses. Focus on clear audio and good lighting.
Price courses based on the transformation you provide. Short mini-courses might sell for $27-97, while comprehensive programs can charge $200-500 or more.
2. Downloadable Guides
Downloadable guides give your customers quick answers to specific problems. These are usually shorter than ebooks and focus on actionable steps.
You can create guides as PDFs that customers download right after purchase. Common types include beginner’s guides, step-by-step tutorials, and resource lists.
For example, a freelancer might sell a guide on finding clients, while a designer could offer a guide on color theory.
Make your guides visual and easy to scan. Use bullet points, checklists, and images to break up text. This format works well for people who want fast information they can use right away.
Guides typically sell for $5-25 depending on the topic and detail level. Bundle several related guides together to create more value and charge higher prices.
3. Templates and Design Assets
Templates save your customers time by giving them ready-made formats they can customize.
Business templates, presentation templates, and social media templates are always in demand.
And, you can use an easy tool like Canva to create these. There are actually a ton of Canva digital products ideas for a business.
Popular template types include:
- Resume templates for job seekers
- Proposal templates for freelancers
- Notion templates for productivity
- Canva templates for social media
- Website templates for small businesses
You can create templates using tools like Canva, Google Docs, or Notion. Digital templates work well because customers in every industry need them.
A small business owner might buy invoice templates while a content creator purchases social media post layouts.
Design assets like fonts, icons, and graphics are also profitable. These help other creators build their own projects without starting from scratch. You can sell individual assets or bundle them into themed packs.
Price templates between $5-50 based on complexity. Template bundles with multiple files can sell for $50-200.
4. Ebooks
Ebooks are a profitable digital product to sell. You can write about topics you know well, from cooking to business advice to self-help.
The startup costs are low. You just need writing software and maybe a design tool for the cover.
Of course, AI tools can help make the process faster, but AI can all sound the same so you do need to be heavily involved with real writing. You can also hire a ghost writer to write the ebook for you.
You can sell ebooks directly from your website or through platforms like Amazon Kindle Direct Publishing to reach more readers.
Popular ebook topics include how-to guides, fiction stories, business strategies, and personal development.
Keep your ebook focused on solving one specific problem or teaching one clear skill. This makes it more valuable to buyers.
Price your ebooks based on length and value. Shorter ebooks work well at $7-15, while longer, more detailed books can sell for $20-50 or more.
5. Audiobooks
Audiobooks reach customers who prefer listening over reading. You can turn existing written content into audio format or create original audio products.
Record yourself reading your ebook or create new audio content like meditations, affirmations, or storytelling.
Many people listen while commuting, exercising, or doing chores. This makes audiobooks convenient for busy buyers.
Sound quality matters more than perfect narration. Use a decent microphone and record in a quiet space. You can hire voice actors if you don’t want to record yourself.
Children’s audiobooks, business books, and self-help content perform especially well in audio format. Bundle audiobooks with the text version to give customers options.
6. Children’s Books
Children’s books work as both ebooks and printable digital downloads. Parents and teachers constantly look for new stories and educational content for kids.
You can create illustrated storybooks, coloring books, activity pages, or educational workbooks.
Printable games, puzzles, and worksheets also sell well to parents and educators. These products don’t require fancy illustrations. Simple, colorful designs often work best.
Focus on specific age groups and learning goals. A counting book for toddlers needs different content than a reading workbook for first graders. Bundle related materials together to create activity packs.
Sell on your own website or platforms like Etsy where parents shop for printable resources. Children’s digital products typically range from $3-15 for single items and $15-40 for bundles.
Downloadable Printables
Printables are digital files that customers download and print at home. They work well because you create them once and sell them unlimited times without handling inventory or shipping.
When it comes to digital products ideas, downloadable printable are very popular and there are a lot of options.
7. Planners
Daily and weekly planners sell consistently throughout the year. You can design planners for specific purposes like fitness tracking, habit building, or content creation.
A well-designed planner includes dated or undated pages depending on your target audience’s needs.
Focus planners work well for students and remote workers who need to organize tasks by priority.
Meal planning pages combined with grocery lists create a complete system buyers appreciate.
You might also create niche planners for specific groups like teachers, freelancers, or new parents.
Your planner design should balance functionality with visual appeal. Too much decoration makes pages hard to use.
Too little makes them feel boring. Test your layouts by printing them yourself first to check spacing and usability.
8. Personal Finance Templates
Budget trackers and financial planners are super popular printables because people want to manage their money better.
You can create monthly budget sheets with pre-made categories for rent, groceries, and savings.
Debt payoff trackers help buyers visualize their progress toward becoming debt-free.
Expense tracking sheets work well when you include clear instructions and example entries. Some sellers bundle multiple templates together, like a complete financial starter pack with budgets, savings goals, and bill tracking sheets.
The key is making these templates easy to use right away. Include simple formulas if you’re selling spreadsheet versions, or keep PDF versions clean with fillable fields.
Your buyers want something they can start using within minutes of downloading. You can even use Canva to create items like this yourself.
9. Calendars
Printable calendars remain steady sellers, especially when you design them around specific needs or aesthetics.
Monthly view calendars with large date boxes give people room to write appointments and reminders. Annual calendars work as wall art or quick reference sheets.
Seasonal and holiday calendars sell best when you release them a few months early. Academic year calendars targeting students and teachers should launch in summer.
You can create themed versions with specific color schemes or add motivational quotes to each month.
Try offering your calendars in multiple sizes like letter, A4, or poster dimensions. This flexibility helps buyers print them however works best for their space and printer capabilities.
10. Coloring Books
Adult coloring books and printable coloring sheets offer relaxation and creative expression. You can focus on specific themes like mandalas, nature scenes, or inspirational quotes surrounded by decorative patterns.
Each page should have enough detail to be engaging without becoming frustratingly complex.
Children’s coloring pages sell well when tied to learning activities or popular themes. Alphabet coloring sheets, number practice pages, or simple animal designs appeal to parents and teachers.
Holiday-themed coloring pages like Valentine’s Day or Christmas designs see seasonal spikes in sales.
Your line work needs to be clean and clear when printed. Avoid lines that are too thin or designs that are too intricate for standard home printers.
Test print your coloring sheets before selling to ensure the quality meets buyer expectations.
11. Workbooks
Educational workbooks and skill-building exercises create value for learners of all ages. You might design math practice sheets, handwriting workbooks, or language learning exercises.
Business workbooks for goal setting, brand development, or marketing planning appeal to entrepreneurs.
Each workbook page should guide users through specific exercises or prompts. Include answer keys when relevant, and add helpful tips or examples throughout.
Structure your workbook with a logical progression so buyers can work through it step by step.
Workbooks perform better when they promise a specific outcome. “30-Day Social Media Planning Workbook” is clearer than “Marketing Workbook.”
Your buyers want to know exactly what they’ll accomplish by completing your product.
12. Meal Plans
Meal planning printables help busy people organize their weekly cooking and shopping.
You can create blank meal planning templates with sections for breakfast, lunch, dinner, and snacks. Add accompanying grocery list pages that organize items by store section.
Themed meal plans work well too, like vegetarian meal prep, family-friendly dinners, or budget-conscious eating plans.
Include recipe cards as bonus content or create matching shopping lists that correspond to specific meal combinations. Some sellers offer seasonal meal plans that use ingredients at their peak freshness.
Your meal planning templates should be simple enough to customize. Leave space for notes about prep time or serving sizes.
Try creating versions for different household sizes or dietary preferences to expand your potential buyer base.
Creative and Artistic Digital Products
Creative digital products let you turn your artistic skills into income streams that sell repeatedly.
These products range from visual assets like digital art and stock photos to audio files like music tracks and sound effects.
These digital product ideas are best for serving creators and businesses who need ready-made content.
13. Digital Art
Digital art includes illustrations, paintings, and designs created using software like Procreate, Adobe Illustrator, or Photoshop.
You can sell original artwork as downloadable files for customers to use as wallpapers, prints, or decorative pieces.
Many artists create themed collections, such as botanical illustrations or abstract patterns, to appeal to specific audiences.
Try offering your digital art in multiple formats and sizes to increase value. NFTs have opened new markets for digital artists, though the market fluctuated to $504 million in 2025.
You can also create printables like wall art, greeting cards, or printable coloring sheets that customers download and print at home.
Bundle related pieces together to create higher-value products. Seasonal collections or niche themes tend to perform well because they solve specific customer needs.
14. Stock Photos and Photography Presets
Stock photos provide businesses and content creators with professional images they can license for websites, marketing materials, and social media posts.
The stock photography market reached $5.09 billion in 2025 and is expected to grow to $7.27 billion by 2030.
Focus on filling gaps in the market by photographing underserved subjects or styles. You can sell individual photos or bundle them into themed collections.
Protect your work with watermarks until purchase.
Photography presets and Photoshop presets are editing filters that help photographers achieve consistent looks across their images.
These presets save time and appeal to both amateur and professional photographers. LUTs (lookup tables) serve a similar purpose for video editors, allowing them to apply color grading quickly to footage.
You can create preset packs for different moods, seasons, or photography styles. Include before-and-after examples to show customers the transformation your presets provide.
15. Stock Videos
Just like selling stock photography, another way to make money is from selling stock videos.
Stock videos, including footage, animations, and video transitions, serve the growing demand for visual content in marketing and social media.
Content creators, businesses, and video editors buy stock videos to enhance their projects without filming from scratch.
Popular categories include nature scenes, business settings, abstract backgrounds, and lifestyle footage.
You can also create specialized content like drone footage, time-lapses, or motion graphics that command higher prices.
License your videos through your own store or marketplaces, though some platforms take up to 50% commission. Higher-quality 4K and specialized footage typically earns more than standard clips.
16. Fonts and Typography
Custom fonts and typography assets help designers create unique branding and visual identities.
You can design complete font families with multiple weights and styles, or create specialty display fonts for specific uses like logos or headlines.
Each font should include all necessary characters, numbers, and punctuation marks. Provide your fonts in multiple file formats like OTF and TTF to ensure compatibility across different software.
Hand-lettered fonts, script styles, and modern sans-serif options remain popular. Try creating font bundles that pair well together for better value and higher sales. Include examples showing your fonts in use to help customers visualize applications.
You can compose original pieces in various genres and moods, from upbeat corporate music to ambient soundscapes. Offer different lengths and variations of each track to increase versatility.
Sound effects are individual audio clips like footsteps, door slams, or nature sounds that content creators layer into their projects.
Music loops are short, repeatable segments that play seamlessly when connected end-to-end, perfect for background music that needs to run continuously.
All of these audio products are great digital products ideas for selling online.
Price your audio products based on licensing terms. Royalty-free licenses typically cost more upfront but allow unlimited use, while limited licenses restrict how customers can use your content.
18. Licensed Music and Songs
Licensed music includes complete songs with vocals and full production that businesses and creators can use legally in their projects.
This differs from simple background tracks by offering more complex arrangements and often featuring lyrics.
You maintain copyright ownership while granting customers specific usage rights through licensing agreements.
Define clearly whether licenses cover commercial use, how many projects customers can use the music in, and any attribution requirements.
This product works well if you’re a musician or composer with finished songs. Consider offering different license tiers at various price points based on usage scope.
19. Presentation Templates
Presentation templates for PowerPoint, Google Slides, and Keynote help professionals create polished slide decks quickly.
Your templates should include pre-designed layouts for common slide types like title slides, content slides, charts, and image galleries.
Create templates for specific industries or purposes, such as business pitch decks, educational lectures, or marketing presentations.
Include multiple color schemes and font pairings within each template package.
Provide templates with editable elements so customers can customize colors, fonts, and layouts to match their branding.
Include instructions or a guide showing how to use and customize your templates effectively.
Digital Tools and Interactive Assets
Digital tools and interactive assets give other creators and businesses ready-made solutions they can use right away.
These products range from full software platforms to small design elements that make someone’s work easier and faster.
These are probably the most difficult digital products ideas to sell just because creating them is so much more involved and requires specialized knowledge.
20. SaaS Solutions
SaaS tools are software programs that people access through the internet instead of downloading to their computer.
You charge users a monthly or yearly fee to keep using your tool. This creates steady income that keeps coming in month after month.
Popular SaaS products solve specific problems for businesses or creators. You might build a social media scheduling tool, a project management system, or an email marketing platform. The key is finding a problem that people will pay to solve.
You can start small with a simple tool that does one thing really well. As you get more users, you can add features based on what they ask for.
Many successful SaaS products started as basic tools that grew over time. AI prompt packs have become popular SaaS offerings, giving users pre-written prompts for AI tools like ChatGPT.
21. Mobile Apps
Mobile apps live on smartphones and tablets. These are very profitable digital products ideas to sell.
People use them every day for everything from tracking their fitness to managing their money. You can sell apps through the Apple App Store or Google Play Store.
The best mobile apps solve problems people face when they’re on the go. Think about tools for productivity, entertainment, health, or learning.
You might create a fitness app, a language learning tool, or a budgeting helper.
You can make money from apps in several ways. Some apps charge a one-time purchase price.
Others are free to download but offer in-app purchases or subscriptions for extra features. Ad-supported apps let users access everything for free while you earn from advertisers.
22. Website Themes and Templates
Website themes and templates give people ready-made designs for their websites.
Instead of starting from scratch, they can install your theme and customize it with their own content and colors.
WordPress themes are especially popular since millions of websites use WordPress.
You can create themes for different types of websites. E-commerce themes help people sell products online.
Blog themes work for writers and content creators. Portfolio themes showcase creative work for designers and photographers.
Good themes are easy to customize and work well on phones and tablets. They should load quickly and look professional.
Many theme creators offer different versions at different price points. A basic version might cost $30 while a premium package with extra features could sell for $100 or more.
23. Plugins and Extensions
Another digital marketing product ideas to sell are plugins and extensions which complement a website.
Plugins and extensions add new features to existing software or websites. WordPress plugins are very popular because they let website owners add things like contact forms, SEO tools, or security features without coding.
Browser extensions work inside web browsers like Chrome or Firefox. They might block ads, help manage passwords, or make it easier to save articles to read later. These small tools can become very popular if they solve annoying problems.
You can offer free versions with basic features and charge for premium versions with more capabilities.
Many plugin creators make good money this way. The key is creating something that fills a real gap in what’s currently available.
24. Software
Software products are programs people download and install on their computers.
This includes design tools, video editors, accounting programs, and productivity apps. Unlike SaaS tools, people usually pay once to own the software forever.
Desktop software often has more power than web-based tools. Creative professionals use software like this for video editing, 3D modeling, and graphic design.
Business software helps with tasks like invoicing, inventory management, or customer relationship management.
You can sell software directly from your website or through platforms like the Mac App Store. Some developers offer both a one-time purchase option and a subscription model.
Updates and customer support become important when you sell software since users expect the program to keep working as operating systems change.
25. Icons, Fonts, and 3D Models
Design assets like icons, fonts, and 3D models save designers and developers hours of work. Instead of creating these elements from scratch, they can buy your pre-made assets and use them in their projects.
Icon packs include dozens or hundreds of icons in a consistent style. These might be for websites, apps, or presentations.
Fonts give designers new typography options for branding and design work. Custom fonts can sell for anywhere from $20 to several hundred dollars depending on the number of weights and styles included.
3D models serve game developers, architects, and visual effects artists. You might create furniture models, character designs, or building elements.
The 3D modeling market keeps growing as more industries use 3D visualization. You can sell these assets individually or in themed bundles that offer better value for buyers.
Memberships, Bundles, and Subscription Products
Subscription-based digital products create steady recurring passive income by delivering ongoing value to your customers.
These products work well because people pay you monthly or yearly instead of just once.
26. Membership Sites and Recurring Revenue Models
Membership sites give you recurring revenue and passive income when customers pay monthly or yearly fees.
You can offer exclusive content, community access, or tools that members can’t get anywhere else.
Your membership might include video lessons, downloadable resources, or live coaching sessions.
Some creators combine all three to add more value. You could also build a community where members connect with each other.
The key is delivering fresh content regularly. Members need to feel they’re getting their money’s worth each month.
You might release new materials weekly or give members early access to your products.
Popular membership types include fitness coaching programs, business training communities, and creative resource libraries.
Pick a topic you know well and can create content about consistently.
27. Product Bundles and Digital Packs
Bundles combine multiple digital products into one package at a lower price than buying each item separately. This helps you sell more products while giving customers better value.
You might bundle digital planners with matching workbooks and goal-setting templates.
Creative template bundles could include fonts, graphics, and design templates together. The products should make sense as a group.
Bundles work well for seasonal offerings or themed collections. A wedding planning bundle might include checklists, budget spreadsheets, and vendor contact lists.
A fitness bundle could combine workout plans, meal plans, and progress trackers.
Price your bundle to save customers at least 20-30% compared to individual purchases. This discount encourages people to buy the whole package instead of just one item.
28. Premium Newsletters
Premium newsletters charge subscribers for exclusive content delivered to their inbox. Unlike free newsletters, these provide insider information, detailed analysis, or specialized knowledge.
You might send weekly investment tips, industry news breakdowns, or expert interviews.
Some creators share personal stories and advice their free audience never sees. The content needs to be worth paying for though!
Successful premium newsletters focus on specific niches. Topics like investing, marketing strategies, or career advice work well. Your readers pay because they can’t find this information elsewhere.
Set clear expectations about delivery frequency and content type. Most premium newsletters cost between $5 and $50 per month. You can offer annual subscriptions at a discount to lock in longer commitments.
29. Email Courses
Email courses teach a specific skill or topic through a series of emails sent over several days or weeks. Each email builds on the previous one to create a complete learning experience.
Your course might teach photography basics in 7 days or social media marketing in 30 days. Break your topic into logical lessons that students can complete quickly. Include action steps or exercises in each email.
People like email courses because they arrive automatically and don’t require logging into a platform.
Students learn at their own pace without feeling overwhelmed. You can charge one-time fees or include courses as membership benefits.
Good topics include practical skills like writing, cooking techniques, or productivity systems. Keep lessons focused and actionable so students see results quickly.
30. Study Guides
Study guides help students prepare for tests, learn new subjects, or master specific skills. You can create guides for academic subjects, professional certifications, or hobby-related knowledge.
Your study guide might include practice questions, key concepts, cheat sheets, and memory aids.
Add visual elements like diagrams or charts to explain complex topics. Many creators also include answer keys and explanations.
Popular study guides cover standardized tests, professional licenses, language learning, and college courses.
You could also make guides for travel (like travel guides with key phrases and cultural tips) or parenting guides with age-specific advice.
Sell study guides individually or bundle them by subject or difficulty level. Students often buy multiple guides when preparing for big exams.
Update your guides regularly to keep information current and accurate.
Selling and Marketing Your Digital Products Online
Once you create your digital product, you need the right platform and tools like with any new business.
Your success depends on choosing tools that fit your needs, focusing on marketing and writing clear product listings, setting smart prices, and building an email list to drive sales.
Choosing the Right E-Commerce Platform
You have several options for where to sell digital products online. Each platform offers different features and fees.
- Shopify: Lets you build a complete online store with built-in tools for selling digital downloads. You control your branding and customer experience. The platform charges monthly fees but takes lower commission rates than marketplaces.
- WooCommerce: Works as a free plugin for WordPress sites. You pay for hosting and domain costs but avoid monthly platform fees. This option gives you full control over your store.
- Gumroad: Makes it simple to sell digital products with minimal setup. The platform handles payment processing and file delivery. You pay higher transaction fees but skip monthly costs.
- Etsy: Connects you with shoppers already looking for digital products like templates and printables.
